INTEGRATED CAMPAIGN CASE STUDY - AUTO OBSESSION
When Auto Obsession - a supplier of automotive car detailing products - decided to move out of the automotive trade sector and into the retail sector, they expressed a need to increase their brand awareness amongst the Australian car and 4WD enthusiast segment, targeting males aged 18 to 39.
Using go2space to develop an online brand strategy was key to reaching their target market. Budget was limited and ROI needed to be reportable. Targeted banner advertising across a variety of appropriate online automotive forums was proposed to lift brand awareness, whilst user generated content or blogging was suggested to increase engagement and brand interaction in these communities.
The next step in the process was choosing the right mix of online forums to meet their digital strategy needs. Banner creative was then designed and prepared by go2space for approval by the client for use on the forums.
Ads were then loaded across the network and page impressions and click throughs began to be reported. Real-time metrics could be followed with go2space’s analytic tools.
Auto Obsession then went on to sponsor a number of defined automotive forum Events (including “advance driver track days” and a “learn how to detail like a pro day”.)
This included complete branding rights on all communication and signage around the events and sponsored prize hand outs.
This in turn netted very positive user generated content about their detailing products and brand in the automotive online communities.
